Dakar Rally 2025

Working alongside agencies Influence Sports & Media and Mongoose, Populate Social played a pivotal part during the 3 week period of Dakar Rally 2025. During this project I was tasked with creating a constant stream of content from morning to evenings, 7 days a week - with short lead time and tight turnarounds.

Assets and imagery were supplied in real time alongside the events, with the aim of keeping the content as up to date and relevant as possible, content also had to be supplied with both Arabic and English translations which meant we worked closely with translators to ensure all copy was correct.